Category Archive : Digital Marketing

VoIP Phone System 

Tips to Follow when Setting up a VoIP Phone System 

Since the VoIP phone technology came into existence (in 1995), landline phones started extinguishing. And today, it is very rare you see a landline in any office. The business VoIP solution has taken over all the previous communication systems. The number of VoIP caller are increasing with every passing day. This is because those phones were less reliable, more costly, and offer very few communication features. On the other hand, a proper VoIP phone system offers an abundance of features, is more reliable, and saves your business quite a bit of money too.

Although in the beginning, organizations were resistant to adopting this new technology today every new business starts with VoIP systems. However, to get maximum use from VoIP, you need to know how to set it up properly. No doubt that these phones are relatively simple compared to landline configurations. But you should know what you need from your VoIP setup and choose the best fit for you. If you want to learn how to set up this system, continue reading!

Things You Need to Do for the Setup of a VoIP Phone System: 

An effective communication system needs planning and forethought. For a home user, setting up a phone system takes a few minutes. All you need to do is plug in your VoIP phone and/or vendor box and start making calls. It’s a bit more complex for enterprises as different organizations have different needs and so they need different solutions.

Choose the Right Service Provider: 

The first thing you face when upgrading your phone system is the decision to make on which service fits your needs. There are hundreds of business VoIP solution providers out there but all those are offering different features. The decision of selecting a VoIP service provider demands some research work. Your decision depends on several factors including:

  • Your budget
  • The number and type of features you need
  • Customer and technical support
  • The track record and experience of the vendor

VoIP Setup – Hosted Services or On-Premises Setup?  

Although both implementations depend on VoIP technology, yet each has its pros and cons. For a long time, conventional wisdom stated that hosted services are best for small and medium-scale businesses. However, larger organizations (if they want full control over their communication system) can invest in and deploy their SIP implementations.

But the trend shows that even larger corporations are opting for hosted services to minimize maintenance. Although we recommend you to go with the hosted service, yet the most effective way to decide is to consider which option will work well for your business requirements and users.

Prepare Your Network before Setting up VoIP:  

Unlike landline phones that work through dedicated phone lines, VoIP phones use the internet to do the job. All your voice calls will be routed through your office network and the internet in the form of data packets. This means Internet speeds and network bandwidth plays a pivotal role in the performance of your VoIP system. Consider the following things before installing the VoIP setup and make changes where required:

  • Check whether your Internet speed can support VoIP calls
  • Do you have sufficient, additional bandwidth for extra traffic?
  • Is your network hardware (like routers, switches, modems, etc.) ready for VoIP?
  • Do you have the latest firmware, patches, security updates for your equipment?
  • Do you have backup options for data and power?

If any of these things are not up to the mark, then you need to remedy the situation before setting up VoIP.

Decide on the Types of VoIP Phones:   

The VoIP communication system is going to need phones to make calls. Fortunately, this technology offers a plethora of options. You can use softphone apps on existing hardware like mobile devices and computers or you can purchase dedicated desk phones for your employees. Many businesses appreciate the convenience of conference phones for group calls and meetings. You may need VoIP accessories like headsets or adapters too.

Wrap up:   

A reliable communication system is the backbone of every business and there are plenty of options out there. But you need to choose the one that best fits your needs. If you compare those systems on the basis of cost, features, reliability, and performance; you will find out that the VoIP phone system is the best among all. However, you cannot just go to any service provider and hire the service, you need to do some homework. All service providers won’t fit your requirements. Furthermore, only the best VoIP system can yield the results that you would be looking for. Hence, before becoming a VoIP caller, analyze your needs and then choose the system that you actually want.




Social WiFi Marketing

How Can Social WiFi Marketing Enhance Your Retail Business?

If you own a retail store, being a small business owner, you must create effective ways to help you get noticed. Doing this will generate leads as well as loyal and engaged customers for your business. But it is easier said than done, especially when you are facing online competition. However, technology has always come to rescue small businesses in situations like this. And the latest innovation in the field of technology, social WiFi marketing tool, has the potential to transform your marketing strategy for your small business.

The WiFi marketing tools can increase the visibility of your small business, besides offering a better, stand-out experience for your customers. You don’t have to do much for the installation of this tool. In fact, you can set your existing guest WiFi on this task. If you want to learn more about this tool and the ways it can transform your business for good, continue reading!

Difference between WiFi Marketing and Social WiFi Marketing: 

WiFi marketing is a tool that retailers use to provide wireless internet access to shoppers and in return get customer data. When a retailer comes to a retail store and tries to use their WiFi, he encounters a WiFi landing page. The shopper fills the form displayed on that page and the captive portal tool fetches this information.  The retailer then uses this information as a channel to communicate messages and promotions. It’s just one of the many ways that offline businesses are embracing the digital world and creating a multichannel experience for their shoppers in the process.

There is another more convenient option of signing in to the free WiFi. With this option, the shopper can connect with the social WiFi by using his social media account. And when he does so, the captive portal tool extracts data about the shopper from his social media account. Additionally, some retailers also ask the free WiFi users to give likes and reviews on their social media pages. This not only increases the web traffic but the reputation of the store too.

The benefits of WiFi marketing Tools: 

WiFi marketing tool has some benefits for both retailers and customers in the following ways.

Benefits for Customers:  

Save on Mobile Data: 

There are over 4 billion mobile users in the world. And as these gadgets are not only useful for communication but for entertainment too, people want to keep their phones with them wherever they go. And to do most of the things through these devices, they need an internet connection. Cellular companies often charge a heavy sum of money for using mobile data. This is why an opportunity of free WiFi is very useful in helping shoppers save on mobile data and some money with it.

The Opportunity of Fast Internet: 

The mobile data people often use is not very fast. Browsing on this internet takes quite some time and when you want to watch some video, you will face even more delay. The guest WiFi, provided by the retail store, is often very fast internet. So, it helps shoppers enjoy browsing without having to wait for the loading of videos.

Benefits for Retail Businesses:  

Customer Stays Longer in Your Venue: 

If you offer social WiFi in your venue, your customers will stay longer and spend more in your store. This tool helps customer stick around longer than usual. In a survey conducted a few years ago, it was found that over 60 percent of businesses (that were offering social WiFi) observed customers spend more time in their stores since they are offering free WiFi. They also reported that 50% of customers spend more money as well.

Provides Retailer a Wealth of Customer Data:  

At a basic level, the WiFi marketing tool provides retailers with customer emails and phone numbers. However, you can also get so much more information with it. You can observe when each customer visits your store, how often they visit and see if they’ve visited more than one location, given that you have more than one retail store. Some advanced tools allow you to track their foot traffic and send push notifications with exclusive offers based on where they’re standing in your store.

Help You Build Depper Relationships with Your Customers: 

With this social WiFi marketing tool, you can build better relationships with your customers. Social WiFi gives you the opportunity to reconnect with customers well after they’ve left your store. The data you’ve collected also allows you to send more impactful marketing campaigns, which is great for your bottom line. 



5 Hacks For More Successful PPC Ads

Running PPC ads on Google is seen as the magic bullet for marketing. Run an ad, get traffic, and voila… Money comes rolling in. 

Unfortunately, as many marketers quickly find out, it’s not as simple as that. Pay per click ads are complex and can take time to get right. Well, they can take time if you don’t know how to make your PPC ads pop.

Luckily we’ve put together this list of hacks for successful PPC campaigns, which should bring you more conversions for your Google Ads.


1. Know your audience 

This might sound like an obvious one, but surprisingly few marketers actually pay attention to this step. Or, at least, they gloss over it. 

Doing audience research is ground zero for successful PPC ads. So how can you do this effectively?

Study your existing customers and the language they use. What are they looking for? What is their average age? Where do they live? Do they have kids? A car? 

The more you know about your average audience persona, the easier it is to build ads for them. So do yourself a favour and don’t skip this step!


2. Make your ad copy engaging

Another tip that might sound obvious. But if you look at some PPC ads, you’ll notice that most of them are boooooring. By this we mean, they don’t really say much beyond some sales speak.

As an example, consider this real ad copy for a gourmet coffee brand:

“Buy Fresh Coffee Beans or Ground to Order. Delivered Free from 9.99! Buy Fresh Coffee”

They have wasted valuable ad copy space by saying the same thing twice, and not giving the reader any real reason to click. 

A better version would have been:

“Fresh Gourmet Coffee, How You Like It. Ground or Roasted Beans Delivered Free. Buy Now”

The difference is the second ad speaks to the customer, using direct language and making the product sound appealing.

Always ask yourself if you would be happy to click your ad instead of your competitors. 


3. Understand power words

If you’ve never heard of power words, they are strong and influential words that can inspire action in people. 

Take for example the popular phrases “Limited Edition” or “Sale ends soon”.

Words such as limited imply an exclusive product. Sale obviously suggests cheaper prices, and ‘ends soon’ adds a time limit.

Put simply, power words can change the way people interact with your content and your ads. Search for power word lists online or check out this guide to power words.


4. Use landing pages

So you’ve got people clicking on your ads. But once they land on the product page, what do they see?

Landing pages are one of the best ways of creating more successful PPC ads as they give the shopper what they want.

For example, if the shopper is searching for a new men’s shirt, and the ad takes them to a general menswear page on your website, they might not want to spend time searching for the shirts. They might click back and try a different ad instead.

But, if your ad goes straight to your men’s shirts page – and specifically a landing page highlighting the best of your men’s shirts, you are more likely to see a conversion.


People are in a rush. Online, we want results quickly and if we have to dig too deep, we are likely to give up and try somewhere else.

Give them fewer reasons to click back.


5. Use extensions

Google gives you the option to add more content to your ads with extensions. These are additional snippets of information that expand your ad. For example by highlighting specific sections, showing average ratings and reviews, or opening times and contact details.

For some listings, Google will add extensions automatically. But to make sure extensions show, you need to input enough information.

It also helps if your Google Ads account is linked to your Google My Business (which it should be anyway).

If your ads aren’t showing extensions, read up on Google and make sure they are ready to display.


In summary

Your Google Ads campaigns can have a great impact on your sales. But for the best success with PPC ads, you need to do a little bit of preparation.

Understanding your audience and then tailoring ads to them is going to yield the best results. Similar to how you would with an SEO campaign.  Use their language, create engaging landing pages and understand a bit of the psychology of marketing and you’ll see more successful PPC ads in no time.

Instagram Business Accounts

Tips to Do Positive Marketing for Instagram Business Accounts

Millions of people are using Instagram globally. Instagram has made it stress-free to take images and share them with friends and several people enjoy doing this. Apart from interacting, you can use Instagram in a more impressive way for marketing. Instagram is an amazing advertising tool you can use to promote your business online.

Narrate the story using photos and videos

Photos are worth thousand words and Instagram is all about images. If you are into Instagram for advertising purposes, you need to understand that chance photos do not work. You need to post images of your product continually. Posting images of your products is one of the best options of growing your brand awareness and increase sales of the products. The images do not necessarily need to be very expert. The critical thing is having the images highlight the main features and functions of the goods you are encouraging. The images should appeal big audience on Instagram.

Quality media

To improve your followers, you can buy Instagram likes. High-quality photos and videos are the best options to enhance your feeds. Where essential, seek expert assistance or advice from a photographer. However, you can use an excellent camera to take sharp images. Try to get your pictures at the best viewpoints. Edit your photos for perfect results. Nowadays, mobile phones are well-appointed with photo editing tools for this resolution. Instagram has numerous photo editing tools. Apply the tools for your Instagram advertising purpose.

Connect to followers

Managing contact with your clientele is vital, chiefly for developing a business with a small market share. You can buy Instagram followers UK that you are worried about their feedback. You can complete this by replying to their questions and comments. It will improve user-generated content and reliability and promote the visibility of your services and business. Your Instagram followers can expressively influence the success of your businesses, and you should never undervalue them.

Use hashtags

Hashtags are appropriate in Instagram advertising. It would help if you used them because Instagram users interact using hashtags. Hashtags let users make your content searchable and are vital if you want to grow your followers. Hashtags help you to generate a viral result which is an advantage to your business. You can also take the benefit of trending hashtags, primarily if the hashtags are related to your product. It is key because Instagram handlers can use hashtags to search for posts. To increase the likes on the post, you can also buy Instagram likes. 

Friendly attitude to grow

While carrying out your Instagram advertising, you need to know that Instagram is composed of people with varied ideas, sentiments, and backgrounds. Always be welcoming to everyone and rise their time to connect with you on your page. Always safeguard you listen to your clients.

Be active

Post at least once daily to keep effects up to date and guarantee your followers are updated with the current deeds. You can experiment with posting at variable times of the day to see which time your posts do best.


Consistency is vital in Instagram marketing. Be reliable in your posts and develop a theme that is bulging in your posts. Let your followers know what to believe from you.

Link Instagram to Facebook accounts

Link Instagram and Facebook accounts to increase advertising power. Nowadays, you can have an Instagram options on Facebook page. It lets you to share your Instagram posts to your Facebook followers on a fan page.

You can net with friends and the world via Instagram. Instagram can use for marketing purposes. Instagram marketing can increase your brand’s visibility, growth sales, and accordingly revenues. Consider the overhead mentioned Instagram marketing guidelines to achieve success.

How To Successfully Rebrand Your Business In 2021

Somewhere along the line, you might want to rebrand although it is not a simple process. There are many things to consider when it comes to rebranding, especially with the technology and data we have in 2021.

When it comes to branding your business, it is something that many of us do not put a lot of thought into. Some people would prefer to start their business straight away with little thought process about their brand. There are many things that you will be changing as you continue to run your business. For example, you might think social media marketing is best for your business but later down the line, you could consider SEO as an important method for your goals and brand awareness. 


Why Are You Rebranding? 

There are many right and wrong reasons when it comes to rebranding. Rebranding can be a great idea and have a massive impact on the business. However, if it is executed poorly, it could be a disaster for your business. A great example of a major company that rebranded is Uber. Once they redesigned their logo, around 44% of people were unsure of what Uber’s logo represented. 

There are many businesses out there that have rebranded to try and increase their sales. This is something that you definitely should not do. The same goes for rebranding just for brand awareness, although it can get people talking about your business. All this depends on the marketing strategy that you have got in place. One of the main reasons why you should rebrand is because your mission goals are changing and/ or you have already achieved them.         

There are other reasons why you might want to rebrand your business. Maybe it is because of a new location, market repositioning, new philosophy, or even mergers and acquisitions. There is plenty of reasons why you might want to make changes within your business and rebrand. 


Is a great way to refresh your brand and expand to international markets for those that do not understand your logo.    

Market repositioning 

There are plenty of brands out there that connect other companies with brands. If you are looking to target a completely new customer profile then rebranding will be for your business. 


This is another great reason to rebrand your business. If you are wanting to change your mission, vision and values then this will be another great excuse to rebrand. However, make sure you are changing these goals for the right reason. 

Finally, Mergers and Acquisitions  

Mergers are where two companies join forces. You will need to meet each other halfway with how your brand is going to look. Unless either you or the other business is happy enough to give up their business. 


How Do You Rebrand Your Business? 

You have now established why you want to rebrand but, the next question is, how do you do it? There are many ways to go about this which, are going to be discussed below. 

Re-establishing Your Brand’s Audience and Market

Once you have completed your market research, you might have figured out that your target audience is not the one that you once thought. Maybe it is an audience that you did not intend to reach but, it turns out they are interested in your product/ services. Now, look at the audiences your competitors are reaching out to and see what they are doing to attract them. As soon as you have established your new audience, you will be able to rebrand and get their attention. 

Re-define Your Company’s Mission, Vision and Values  

This can come hand in hand with the target audience that you are trying to reach out to. You also might have reached the previous goals you have set and want to take on a new challenge. All of these are great for rebranding once they have been established. 

Rename Your Company

When you are branding, a name change might be more suitable for your business. If you have built up a large target audience over the years. You will need to establish to the existing customers what you are changing your name to and why. 

Rebuild Your Brand Identity

Rebranding your logo is one of the easiest ways you can go about rebranding. Not to mention it is a simple method of showing the public that your company is making changes. However, there have been brands in the past that have changed their logo and confused their current set of customers. Simply because they do not know what the change is for or why they have done it. You must let your existing users/ customers know why you are changing your company logo. 

Colour Scheme

So, how do you want to change your company logo? A good way you can do this is by changing the colour palette of your logo. If your full company relies on using the same colours throughout the business then be prepared to use those colours. Visa is one large business that changed its logo from blue and yellow to just blue throughout. A simple change that everybody noticed.


You might want to change the lettering of your logo. Another simple change that people will notice about your brand’s logo. Just like your colour palette, it might have sounded great at the time and looked great on a computer screen. However, it might not have looked good once it had been printed on a sticker for your luxury brand

Finally, Shapes & Imagery Of Your Logo

Re-evaluating your logo imagery is another way of rebranding and changing your company logo. An example of a business that changed the design/ shape of its logo is Cadilac. Cadilac believed that their previous logo did not match the style of their modern vehicles. So they decided it were time for a change. 

As you can see, there are many different ways that you can change your company logo. Careful not to change too much of your logo as people might not be able to recognise that you are the same company. If you are making massive changes to your company’s visual appearance, let your existing customers know of the changes. As well as why you are making these changes. 



As you can see, there are many different ways to rebrand your business in 2021. Whether you have been around for over 50 years, or you have reached your current goals and decided it is time for a change. Remember not to do all of the rebranding for your business. It is easy to make mistakes for rebranding so for safety, contact a design agency in manchester. What you can do is discuss with the agency why you want to make changes and what you would like to change. That way they can point you in the right direction of how you need to do it. 


SEO services

Why SEO is Important for your business?

SEO services

Are you among the people who want to understand why SEO is important for your business? If yes, you have come to the right place. We here are going to discuss with you a few reasons why SEO must be a part of your digital marketing strategy. Every business is, an eCommerce business or a service-oriented business, if you have a website, SEO is a must for you. 

There are several reasons behind that. Here, we are going to list all these reasons one by one for you to decide if you think SEO is for you or not.

Reasons why SEO is a must for your business? 

i) It helps your business become more visible 

ii) It helps you rank higher in the Search engines. 

iii) SEO helps drive traffic to your website 

These are a few reasons why you need to integrate SEO services into your business’s marketing strategy. 

i) It helps your business become more visible – The first reason why you should consider SEO to be a part of your digital marketing strategy is that it helps make your business website more visible on the search engines. Be it any business, you need to have a website that is more visible to reach out more potential customers and clients. Search engines provide you with an opportunity to expand your reach and be visible all across the globe and with the right SEO agency at your side, you can make that happen. 

ii) It helps you rank higher in the Search engines – This is basically an extension of the first reason we gave. In the first point, we mentioned that SEO helps you become more visible. Here, in the second point, we will help you understand how. Right SEO Strategy can help push your website to the top of SERPs that is search engine result pages. When you start ranking higher on the desired set of keywords, you will become visible to all your potential customers, clients, and users. 

 iii) SEO helps drive traffic to your website – Everything in this article is interconnected as it is in SEO. With the right SOE strategy, you can get your website to rank on the top in the search engines and make it more visible to people. If your business website becomes more visible, it will drive more traffic to your website. 


These are a few reasons why your business should invest in SEO services. SEO is one of the efficient online marketing strategies that can help you rank on the top in the search engine, become more visible, and generate more leads. Having a website is of no use if it is not visible to people you want to reach. So, don’t think and get the right SEO agency to partner with you. The right SEO agency will help you in creating a result-driven SEO strategy for your business and execute it to get the results you desire. If you need to know more, you can contact Pait Digital

3 Ways Stickers and Labels can help your luxury brand

Have you created a high-end product and want to ensure that your entire product experience reinforces the luxury status of your brand? Or are you looking for the perfect accessory to make your high-quality product stand out? 

Look no further, we are here to help you achieve exactly that. In this article, we will show you three ways you can use custom stickers and labels to highlight the luxurious qualities of your product. 

Yes, you read that right, stickers! The little adhesive-backed powerhouses can help you communicate the standard of your brand to your customers. But before we jump into how exactly this can elevate your product experience, we need to take a closer look at the terms we will be using throughout this article.

Sticker printing companies usually distinguish between stickers and labels. When peeled, both look essentially the same. The only difference is that stickers are individually cut, while labels come on sheets. This makes labels 65% faster and easier to peel, which can save you a significant amount of time if you have to apply hundreds of them.

Now that we have the basics covered, let’s look at the ways stickers can support your brand.

Effect material 

Stickers do not have to be one flat colour or made out of a simple, white material. A high-quality effect material can help you emphasise the exclusivity of your product. 

Many printers offer great effect materials including holographic, glitter, silver and gold. The silver and gold materials can underline the premium status of your product whereas holographic and glitter materials are real eye-catchers. 

Effect material allows you to choose which parts of your design you would like to highlight. This can be controlled by printing white behind the colour you do not want to appear metallic. 

These stickers are a great way to give a luxurious finish to any type of packaging. Just look at the image below:

Limited edition seals 

Limited edition stickers have a firm place in marketing. They cannot only be used to communicate the release of a product range to your customers, but they also function to support your branding. 

Such stickers create product scarcity. Scarcity is a powerful marketing tool, as it makes the items that are available much more desirable. Customers feel a subconscious urgency to buy your product as it demands an immediate purchase decision. 

Especially in comparison to your competitor’s range which will continue to be available for weeks, your product is immediately elevated as customers can join an exclusive club by purchasing it.

Paper labels are perfect to create your own limited edition seals. The material used is naturally thick and textured and highlights the high quality of your product. 

Free giveaways 

Stickers are a great way to put a smile on your customers’ faces and forge positive associations with your brand. You can add them to every order or purchase, hand them out at events or even send them to influencers. 

This is where you can really tap into the superpower of stickers. Given under the right circumstances, they are not seen as advertising, but are perceived as a gift. This evokes social psychology’s rule of reciprocity. The receiver feels the subconscious need to return the favour which can take the shape of a recommendation, a purchase or even a social media post. 

If you would like to try this, we recommend investing in custom vinyl stickers. Through the vinyl base, these are resistant and perfect for hundreds of applications, giving your customers the freedom to apply their stickers any way they want. 

We hope you enjoyed our tips and tricks. Maybe we have even inspired you to give custom stickers and labels a try? Or you might already use stickers to highlight the status of your brand? If so, we would absolutely love to hear from you in the comments below.

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