Planning to create a corporate video? If yes, in this article you will find the information on all the must-have features for a corporate video. All these elements will help create a stunning, eye-catching video that will boost your business and market around its idea. Before we get to the list of these essential elements, we need to understand what corporate video is?
What is a corporate video?
A corporate video is a video that is produced by a particular business or organization. These corporate videos are mostly used for the purpose of promoting the business and spreading awareness of their brand. Here are some types of corporate videos that we often come across –
i) Instructional videos
ii) Training videos
iii) Investor presentations
iv) Client or customer’s testimonial videos.
v) Event summaries or activity summaries.
vi) Live webcasting
vii) Company introduction to the potential customers as well as clients
Now the question is why create these corporate videos?
As we are well aware that everyone likes to consume videos in different forms. But as the research suggests, the information delivered using both audio and video gets the most retention in a human brain. This is the major reason why businesses today are going with videos to spread their product or service. These corporate videos form excellent marketing strategies and are one of the most widely used by businesses that wish to grow.
Coming to the essential elements of a corporate video –
Since each and every corporate video designed for the same business is going to serve the same purpose, it is important to keep the idea behind each of the videos different. Remember the basic goal remains the same, still, you can play around with the purpose a little. Some videos can be created with the intention of gaining new customers, where some can target gaining new employees. Whatever it is, one thing that remains consistent in all videos is the purpose.
Another key element in every corporate video is emotion. Since people need emotion to connect with anything. It is a must that every video you create for your business has an appeal to emotion.
iii) Engaging visual
Another key point to note while creating a corporate video is to use high-quality visuals. Remember video needs engaging visuals else people will not find it interesting and it will be a complete waste of time. You need to remember that humans have a tendency of remembering 20% of what they hear and 30% of what they see. So, make sure what they see in your video is worth making an impact.
iv) Professional Feel
Another important thing to note is that every corporate video has a professional look to meet the standards. This can only be done if you hire a professional video production company with experience.
In the end, we would like to say that corporate video is a very important part of business marketing today and this is the reason why you should always consider hiring a professional video production company.